New Horizons of Luxury and Comfort: Top New Developments in the UAE in 2025 (Review of Jacob & Co Residences, Bloom Living, and Others)

Luxury real estate in new UAE developments: villas and apartments

The Allure of UAE Real Estate: Why Now?

The United Arab Emirates, especially emirates like Abu Dhabi and Dubai, continue to solidify their status as global hubs. They attract investment, foster innovation, and offer a luxurious lifestyle. The UAE real estate market demonstrates impressive dynamics and resilience. As a result, it captures the attention of investors and buyers worldwide. Particular interest is observed from the Russian-speaking audience. They are attracted not only by the high level of security, unique lifestyle, and potential profitability but also by favorable conditions. For example, the possibility of obtaining a UAE Golden Visa through real estate investment.¹

Diversity of Market Offerings

The constant emergence of innovative real estate projects caters to the most diverse tastes and investment strategies. The UAE market offers everything: from ultra-luxury branded residences to large-scale family communities and concepts focused on a healthy lifestyle. Thus, the market provides unprecedented choices. This trend towards segmentation indicates market maturity. Furthermore, it points to sophisticated demand, where buyers seek not just square meters, but a specific lifestyle and unique experience.²

Developer Confidence and Investment Growth

The high volume of new launches and off-plan projects signals developers’ unwavering confidence in future demand. This confidence is bolstered by both government development initiatives ⁵ and a stable inflow of foreign capital.⁵ For instance, in 2024 alone, the value of real estate transactions in Abu Dhabi jumped by 10.5% compared to the previous year. It reached US$26.2 billion (AED 96.2 billion). Moreover, foreign direct investment in the sector grew by 125%.⁵

In this article, we will review some of the most exciting new projects. These are shaping the face of the UAE in 2025. We will pay special attention to two outstanding, yet distinctly different projects in Abu Dhabi: Jacob & Co Beachfront Living by Ohana Development and Bloom Living by Bloom Holding. Additionally, we will briefly touch upon other significant projects to demonstrate the breadth and diversity of market offerings.

Spotlight – Jacob & Co Beachfront Living: Exclusivity and Glamour on the Abu Dhabi Coast

The Jacob & Co Beachfront Living project is a unique phenomenon in the UAE real estate market. It is the result of a collaboration between developer Ohana Development, known for its cutting-edge and luxurious residential projects ², and the world-renowned luxury watch and jewelry brand Jacob & Co.² Notably, this is Jacob & Co’s first venture into creating living spaces. This fact alone sets a new benchmark in the ultra-luxury real estate segment.²

Concept and Vision: At the heart of the AED 4.7 billion project lies the vision of exclusive coastal living. Here, innovative architecture harmoniously blends with the sophistication and attention to detail characteristic of the Jacob & Co brand.² Consequently, the goal is to create not just residences, but a unique experience that surpasses the conventional notion of seaside living.²

Location: Strategically located in the Al Jurf area, halfway between Abu Dhabi and Dubai, the complex offers a rare combination of seclusion and natural beauty.² Residents will enjoy panoramic views of the tranquil canal and pristine nature reserve. At the same time, they will be conveniently accessible to both metropolises and key transport hubs, such as Al Maktoum International Airport and Sheikh Zayed Road.² The choice of Al Jurf, described as a “coastal oasis” ², rather than central urban areas, underscores the ambition to create a secluded, self-sufficient enclave of luxury. This enclave targets connoisseurs of privacy, nature, and a resort lifestyle.

Variety of Residential Units

Property Types: The project offers an exquisite collection of villas and apartments with sea views, situated on two plots.²

Apartments (1-3 bedrooms, Penthouses, Sky Mansions): These residences are seamlessly integrated into the mixed-use community. They are designed to maximize panoramic views. Furthermore, they feature bright designs and are within walking distance of wellness services, restaurants, and recreational areas.² Sizes vary: studios range from 538 to 807 sq ft, and 1-bedroom apartments from 947 to 1302 sq ft. The starting price for apartments begins at AED 1.35 million.¹⁰ Sky Mansions offer truly palatial spaces ranging from 18,525 to 23,777 sq ft.¹⁰
Villas and Mansions (3-7 bedrooms): These residences are located along the quiet canal. They offer unparalleled exclusivity, spacious layouts, private pools, and breathtaking views. Thus, they ensure the highest level of privacy and comfort.²

Unique Branded Amenities

Branded Amenities (The Jacob & Co Touch): A key differentiator of the project is the deep integration of the Jacob & Co brand into the infrastructure and lifestyle. This is not just using the name, but creating a unique atmosphere and exclusive spaces designed by Jacob & Co.² Residents will have access to:

The world’s first Jacob & Co Beach Club – a luxurious oceanfront relaxation spot.²
An exclusive Jacob & Co Residents Club featuring a watch gallery dedicated to Jacob Arabo’s innovative designs.²
An exquisite Seafront Cigar Lounge.²
Themed lounges, private yacht marinas, four themed waterfront restaurants, a salon, a business center with meeting rooms, a majestic lobby, and personalized concierge services.²
Special attention is paid to wellness: a wooden promenade for walks, lush gardens, and access to world-class wellness services.²

This deep brand integration, especially through elements like the watch gallery, creates a powerful message. It targets not only real estate connoisseurs but also existing Jacob & Co clients and ultra-high-net-worth individuals (UHNWIs). These individuals seek unique residences that are status symbols. Moreover, this partnership between a niche luxury developer (Ohana) and a global non-hospitality luxury brand (Jacob & Co) could herald a new wave of hyper-specialized branded residences. This opens the way for collaborations beyond traditional hotel brands.

Timeline: Construction completion is scheduled for the second quarter of 2028.¹⁰

Spotlight – Bloom Living: The Ideal Community for Life and Growth in Abu Dhabi

Bloom Holding is a leading real estate developer in the UAE. The company has a diversified portfolio that also includes projects in education and hospitality.¹² Bloom Holding has established itself as a creator of premium communities that enrich residents’ lives.¹²

Concept and Vision: Bloom Living is a large-scale community (spanning 2.2 million sq m). It is a fully integrated, all-inclusive community inspired by Mediterranean Spanish architecture.³ The project is designed for over 4,500 homes. It emphasizes creating a harmonious environment for multi-generational living, where nature and public spaces play a key role.³

Location: The community is located in Zayed City, Abu Dhabi. It is in close proximity to Zayed International Airport.³ This is a strategic location in a rapidly developing area of the UAE capital.

Wide Range of Housing Options

Property Types: Bloom Living offers a wide range of housing options to meet the needs of various families and lifestyles:

Apartments (Studios – 3 bedrooms): These are featured, for example, in the Granada phase.³ Starting prices are attractive: 2-bedroom apartments begin at AED 1.36 million.³
Townhouses (2-3 bedrooms): For instance, in the Carmona phase.³ A 3-bedroom townhouse can be purchased starting from AED 2.429 million.³
Villas (3-6 bedrooms): These are available in the Almeria and Seville phases.³ 4-bedroom villas start at AED 4.5 million, while spacious 6-bedroom villas start at AED 8.5 million.³ It is worth noting that some types or phases may already be sold out.³

Extensive Community Infrastructure

Community Amenities (Lifestyle Focus): A distinctive feature of Bloom Living is its extensive infrastructure. It is designed for comfortable living, recreation, and social interaction:

Numerous interconnected parks: a dog park, yoga park, linear park, pool parks, children’s playgrounds, and other green areas.³
A large central lake with paths for walking, running, and cycling.³
The main Clubhouse with pools, sports, and recreational facilities.³
Town Center: features restaurants, cafes, shops, a medical clinic, a wellness center, and a supermarket.³
Multi-purpose amphitheaters, Sunset Plaza and Sunrise Plaza with scenic views.³
Two international schools right within the community.³
Places of worship, tennis and multi-purpose sports courts, mosques.³
The community is pet-friendly.³

Design: Residences feature spacious indoor and outdoor areas. Emphasis is placed on natural light and Mediterranean style.³

Bloom Living clearly targets the mid-to-upper market segments. It attracts families and those seeking long-term residence with developed infrastructure. The presence of schools, a supermarket, a clinic, and various parks indicates a focus on creating a comfortable environment for daily life.³ This contrasts with the ultra-luxury focus of projects like Jacob & Co, which might be more investment-oriented. The project’s scale (2.2 million sq m, 4,500+ units) and integrated nature (housing, retail, education, recreation) position Bloom Living not just as a residential complex. Effectively, it is a fully master-planned town within Zayed City.³ The direct mention of “multi-generational living” and the variety of housing types (from studios to 6-bedroom villas) speak to a thoughtful approach. The developer aims to meet the needs of extended families and different life stages within a single community.³

Comparative Overview: Jacob & Co vs. Bloom Living

To better understand the differences between these two landmark Abu Dhabi projects, let’s present their key characteristics in a comparative table:

Feature	Jacob & Co Beachfront Living (by Ohana)	Bloom Living (by Bloom Holding)
Location	Al Jurf (Between Abu Dhabi & Dubai)	Zayed City (Abu Dhabi)
Developer	Ohana Development (in partnership with Jacob & Co)	Bloom Holding
Project Type	Ultra-luxury branded residences	Integrated community
Main Property Types	Apartments, Penthouses, Villas, Mansions	Apartments, Townhouses, Villas
Target Audience	UHNWIs, Seeking exclusivity & brand	Families, Long-term residents
Key Feature	Jacob & Co branding, Exclusive amenities	Large-scale community amenities, Schools
Status	Under construction, handover Q2 2028	Phased construction, some sold
Price Segment	Ultra-luxury	Mid-to-Upper

This direct comparison clearly demonstrates the breadth of the Abu Dhabi real estate market. It can simultaneously support both niche ultra-luxury projects and large-scale community complexes.² Consequently, this indicates a mature market structure with diverse buyer profiles and investment appetites. Furthermore, the table implicitly points to different investment propositions. Jacob & Co potentially offers higher prestige and capital appreciation due to the brand. Meanwhile, Bloom Living might provide more stable rental yields and long-term value growth linked to the community’s development and the overall growth of Zayed City.

Brief Overview of Other Noteworthy UAE Projects

The UAE real estate market is rich with diverse offerings. To provide a more complete picture of current trends, let’s briefly review a few more interesting projects:

SHA Residences (Al Jurf, Abu Dhabi by IMKAN): This project stands out for its focus on wellness and healthy living. Located on a private island in Al Jurf, it is positioned as the “world’s first healthy living island.” Importantly, it is integrated with the world-renowned SHA Wellness Clinic.¹³ Offering apartments, villas, and penthouses ⁴, the project emphasizes harmony with nature. It also highlights sustainable design and the use of natural materials.⁴ The developer is IMKAN.¹⁴ The emergence of such specialized wellness communities indicates a shift in the priorities of luxury real estate buyers. They increasingly value a holistic approach to health that goes beyond traditional amenities.
Palm Jebel Ali (Dubai by Nakheel): This project is striking in its scale and ambition. The relaunch of this mega-project, which will be twice the size of the famous Palm Jumeirah, was a landmark event.¹⁷ Plans include the construction of over 80 hotels and resorts. An extensive coastline (over 90 km) and beaches will also be created.¹⁷ The project includes luxury villas (Beach and Coral collections already launched ¹⁷) and future apartments.¹⁷ The development of Palm Jebel Ali aligns with the Dubai 2040 Urban Master Plan and the D33 economic agenda.¹⁹ Active construction work, including multi-billion dirham contracts and preparing the first “fronds” of the island for early 2025, signals serious intent.²⁰ The first villa handovers are expected in late 2026 or 2027.¹⁸ The revival of Palm Jebel Ali signals immense long-term confidence in Dubai’s future growth, especially in its southern corridor. It will likely catalyze the development of surrounding areas.
Aldar Projects on Saadiyat Island (Abu Dhabi): Saadiyat Island is transforming into Abu Dhabi’s center for cultural and luxury living. This is largely thanks to the efforts of leading developer Aldar Properties.⁶ Several notable projects are underway here:
- Mamsha Gardens: A wellness-inspired resort community located near Mamsha Al Saadiyat beach and the Saadiyat Cultural District.²³
- Mandarin Oriental Residences: The first Mandarin Oriental branded residences in Abu Dhabi. They offer luxurious homes with first-class service near Louvre Abu Dhabi and the future Guggenheim Abu Dhabi.⁷
- Saadiyat Lagoons: A villa community focused on living in harmony with nature. It is situated among mangroves and lagoons.⁶
- The Source Terraces: Luxury apartments in Saadiyat Grove. Each apartment features a private terrace.²⁶ Aldar’s concentrated development activity on Saadiyat indicates a strategy to create the capital’s premier cultural and high-end residential hub. This strategy leverages the unique combination of proximity to world-class museums and natural beaches.⁶

Investment Potential of New Developments in the UAE

Investing in new real estate projects in the UAE remains attractive for several reasons:

Market Growth and Stability: Positive trends, rising transaction volumes ⁵, and developer confidence, confirmed by numerous new project launches ⁶, indicate market health.
High ROI Potential: New projects, especially in prestigious locations or with unique concepts, offer significant potential for capital appreciation.²² Buying off-plan often allows acquiring property at a more favorable price.⁸ Return on investment (ROI) can reach up to 9% annually from rentals, exceeding figures in many global capitals.¹ Furthermore, income from resale is also possible.²⁸
Diversity of Opportunities: A wide range of projects – from ultra-luxury and branded residences ⁷ to family communities and wellness concepts – allows choosing a strategy that aligns with individual investor goals.
Lifestyle Advantages: Access to world-class infrastructure, a high level of security ¹, and modern amenities make the UAE an attractive place to live.
Favorable Environment: The absence of property and capital gains taxes ¹, the possibility of obtaining a Golden Visa for investors ¹, and active government support for the sector ⁵ create comfortable investment conditions.
Flexible Payment Plans: Many developers offer convenient payment plans for off-plan projects (e.g., 50/50, 60/40, or even post-handover payments ⁸). This lowers the initial entry threshold and makes the market more accessible to a wide range of investors, including foreign ones.

It is important to note that the synergy between government master-planning (as with Dubai 2040, the development of Saadiyat Cultural District, or Zayed City ³) and private developer innovation (branded residences, wellness communities ²) creates an additional layer of reliability for investments. This is particularly true for strategically important areas. Projects fitting into the overall territorial development concept often benefit from improved infrastructure and support. As a result, this positively impacts their long-term value.

Your Key to Dream Real Estate in the UAE

The United Arab Emirates real estate market continues its rapid development. It offers unprecedented opportunities both for those seeking their dream home and for investors aiming for capital growth and investment security. The projects reviewed in this article – from the exclusive glamour of Jacob & Co Beachfront Living and the family comfort of Bloom Living to the wellness oasis of SHA Residences, the grand Palm Jebel Ali, and the cultural hub of Saadiyat Island – are just a small part of the dynamic landscape shaping the UAE today.

Each project offers its unique lifestyle, set of amenities, and investment potential. Consequently, the choice depends on your personal priorities and goals.

If you are interested in any of the mentioned projects or wish to explore other opportunities in the UAE real estate market, the Nevestate team is ready to be your trusted guide. We possess deep market knowledge and experience working with Russian-speaking clients. We will help you understand all the details, choose the optimal option, and conduct the transaction safely.

Contact us today to discover the world of UAE real estate and find your ideal home or investment property!

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